Olsen is a family run, Hamburg based women’s fashion company. In the 1950s Olsen was one of the first German companies to produce in Hong Kong, creating one of post-war Germany’s most sold pullovers. Today 70% of the companies €100 million plus turnover is generated through Olsen’s subsidiaries in Canada, Russia and the Baltic States.

The Apartment conceived a simple and straight forward “Ambassador” concept allowing to focus on women across a variety of backgrounds while keeping a major focus on the product.

Creative Direction: Dorothee Ingwersen
Photography: Magnus Reed
Art Direction: Leonard Streich
Production: Kathrin Limburg
Hair and Make-up: Jochen Pahs
Retouching: Jakob Olsson, Fabian Oredsson

Olsen is a family run, Hamburg based women’s fashion company. In the 1950s Olsen was one of the first German companies to produce in Hong Kong, creating one of post-war Germany’s most sold pullovers. Today 70% of the companies €100 million plus turnover is generated through Olsen’s subsidiaries in Canada, Russia and the Baltic States.

The Apartment conceived a simple and straight forward “Ambassador” concept allowing to focus on women across a variety of backgrounds while keeping a major focus on the product.

Creative Direction: Dorothee Ingwersen
Photography: Magnus Reed
Art Direction: Leonard Streich
Production: Kathrin Limburg
Hair and Make-up: Jochen Pahs
Retouching: Jakob Olsson, Fabian Oredsson

Olsen is a family run, Hamburg based women’s fashion company. In the 1950s Olsen was one of the first German companies to produce in Hong Kong, creating one of post-war Germany’s most sold pullovers. Today 70% of  the companies €100 million plus turnover is generated through Olsen’s subsidiaries in Canada, Russia and the Baltic States.

The Apartment conceived a simple and straight forward “Ambassador” concept allowing to focus on women across a variety of backgrounds while keeping a major focus on the product.

Creative Direction: Dorothee Ingwersen
Photography: Magnus Reed
Editor: Rick Waller
Art Direction: Leonard Streich
Production: Kathrin Limburg
Hair and Make-up: Jochen Pahs

Berliner is a portraits book project that started during a dinner evening at the Apartment when someone proposed to snap some pictures in front of the backdrop still set up from a prior editorial shooting. It quickly extended to an eclectic collection of pictures of people and acquaintances made during the 2 first years of the Apartments existence in Berlin.

Creative Direction: Magnus Reed
Photography: Magnus Reed
Art Direction: Leonard Streich
Production: Kathrin Limburg
Hair and Make-up: Jochen Pahs
Retouching: Jakob Olsson, Fabian Oredsson, Björn Jonas

Henry Cotton’s is part of the Moncler Group. The Milan based company brought to international success by Remo Ruffini, provides leisurely clothing inspired by British traditions with Italian attention to detailing and style.

The Apartment is responsible for the Photography and Art Direction of Henry Cotton’s since FW-2011.

Creative Direction: Manuel Frei
Photography: Magnus Reed
Art Direction: Leonard Streich
Styling: Nicky Brewster
Retouching: Jakob Olsson, Fabian Oredsson

Olsen is a family run, Hamburg based women’s fashion company. In the 1950s Olsen was one of the first German companies to produce in Hong Kong, creating one of post-war Germany’s most sold pullovers. Today 70% of the companies €100 million plus turnover is generated through Olsen’s subsidiaries in Canada, Russia and the Baltic States.

The Apartment conceived a simple and straight forward “Ambassador” concept allowing to focus on women across a variety of backgrounds while keeping a major focus on the product.

Creative Direction: Dorothee Ingwersen
Photography: Magnus Reed
Art Direction: Leonard Streich
Production: Kathrin Limburg
Hair and Make-up: Jochen Pahs
Retouching: Jakob Olsson, Fabian Oredsson